How organizations can get the most out of Change.org’s tools

How organizations can get the most out of Change.org’s tools

With over 150 million people committed to making an impact in the world, Change.org is the best place to grow and sustain your movement. Though we’re phasing out sponsored campaigns at the end of the year, you can continue to recruit and cultivate new supporters from Change.org from now until December 31st.  After sponsored campaigns are no longer available, we’ll remain committed to helping organizations achieve their goals. Whether you’re trying to increase awareness for a legislative issue, or raise money to increase your impact, here are five ways that you can take advantage of Change.org’s suite of tools beyond sponsored campaigns.

Aligning Purpose with Consumer Engagement - Takeaways from Sustainable Brands 2016

Aligning Purpose with Consumer Engagement - Takeaways from Sustainable Brands 2016

When I joined Change.org in January, I jumped at the chance to focus more specifically on purpose aligned work. Companies are starting to bridge the gap between the good they do in the world and the messaging they deliver to drive purchase intent. Ultimately this can put a brand in a position, not only to make a difference, but to simultaneously leverage their unique voice to build consumer trust and hopefully along the way, deepen loyalty. 

Embed Your Petition Anywhere

Embed Your Petition Anywhere

Change.org has a big vision: a world where no one is powerless and making change is part of everyday life.

Over a million petitions have been created on Change.org and those petitions are shared millions of times over by people and organizations, all over the web and in the world.

Journalists, organizations, politicians, influencers, and people who start and support these petitions, have told us (loudly!) that they want to be able to embed petitions on their websites and bring change that much closer to their communities and audiences.

You ask and we deliver.

5 Ways to Prepare for Year-End Throughout the Year

5 Ways to Prepare for Year-End Throughout the Year

If you think year-end fundraising starts in December, then you are already missing out on opportunities to prepare for this perennially important time of year. 

Your organization isn’t the only one planning for a big end of year ask. By laying the foundation early and creating a plan with your team well before Q4, your organization can identify the most important to-dos to check off throughout the year and you’ll reap the benefits come December.

Wondering how to start your year-end campaign planning now? Read on for five key areas on which to focus.

3 Key Takeaways from Campaign Tech East

3 Key Takeaways from Campaign Tech East

On May 2nd and 3rd, some of the brightest minds in civic technology and digital campaign strategy gathered in Washington DC for the annual Campaign Tech East conference. For two days, digital strategists, technology experts, and content marketing professionals discussed the 2016 election and the dramatic evolution in how we execute and win campaigns. Here's what we learned

Here's to the Organizations Protecting Our Global Backyard

Here's to the Organizations Protecting Our Global Backyard

We want to dedicate this Earth Day to the organizations that are helping advocates focus on the most pertinent issues affecting our planet. Over 700 organizations use Change.org to drive their year-round work to keep our oceans clean, our forests verdant and our skies blue.

Change.org NYC is Hosting Free Monthly 501Tech Events in 2016

Change.org NYC is Hosting Free Monthly 501Tech Events in 2016

Join us on Wednesday, April 20th, for the first monthly 501Tech NYC panel series, now hosted at Change.org’s NYC office! 501Tech NYC is a community of nonprofit professionals affiliated with the Nonprofit Technology Network (NTEN). The monthly event will feature experts in digital campaigning, storytelling, fundraising, and social innovation.

Tracking Lead Gen ROI: The Lost Manual

Tracking Lead Gen ROI: The Lost Manual

We’re committed to helping organizations get great value from their Change.org leads. That’s why we’re excited to have guest blogger, Peter Genuardi of Strength in Members, share his perspective on tracking return on investment (ROI) for his clients. Peter’s company advises U.S. organizations on how to get the greatest value from their lead generation efforts. Read on to learn more about how to track overall value of your leads.

Winning the Election Email Battleground

Winning the Election Email Battleground

It’s officially fundraising season. If your inbox is anything like mine, you’re probably receiving upwards of 15 political campaign emails on a daily basis. With so much content coming at us during election season, it’s incredibly difficult for any campaign to make sure they stand out in the crowd.