Every week, Change.org’s client services team finds the latest and greatest in online fundraising and nonprofit digital engagement topics and trends. Check back each Monday for everything you might have missed last week!
- Can you make a donation appeal in 140 characters or less? According to the Chronicle of Philanthropy, Twitter is currently testing out a “buy” button that could also work for organizations to fundraise directly on their platform.
- If your online fundraising program is only targeting millennials, then you’re missing out on a serious chunk of change. A new study from Dunham+Company shows that older donors are now just as likely to give online than younger donors, so make sure your messaging has appeal across generations.
- True or false: the best time to send an email is 3pm on a Thursday. Get the answer, and learn about six other email myths that might be costing you valuable opens over at TechImpact.
- When’s the last time you refreshed your mission and vision page? Get inspired with these ten examples of great mission and vision statements at Wired Impact.
- Think advocacy campaigns are out of your organization’s reach? Think again. Upleaf makes the case for why they can be strategic for every kind of nonprofit.
Did we miss anything? Share your favorite nonprofit blog post with us at @ChangeOrgs and check back next week for another fresh round-up.