Who Are Change.org’s 100 Million Users?

There are now more than 100 million people from around the world taking action on Change.org, creating impact at local, national, and global levels.

You can check out some of the reasons that people have taken action on Change.org in this video. But to better understand the people using our platform, we also explored how this group of users grew, where they live, and the types of causes that they support.

How did we get to 100 million users?

The graph below shows the growth of the Change.org users from 2008 to the present.  From 2008 to 2011 the community grew gradually as users spread the word about the Change.org platform and petition tools.

But growth of the platform really took off after 2011, thanks in part to the growth of social networks like Facebook and Twitter and social sharing tools that were built into the Change.org platform.

The rise of social media, mainstream media’s use of social media to find stories, and Change.org’s innovative use of email and other digital tools to draw attention to trending petitions have driven exponential growth from 2011 to the present.

image

Those three factors, along with the increased coverage of victories around the world have and will continue to inspire people to join Change.org, start petitions, and sign petitions.

Where our Users Live

Where do all of these changemakers live? While the countries with the greatest number of users have had access to Change.org for the longest period of time, our 100 million users span across 196 countries.

Here is a map ranking the top 25 countries with the greatest number of Change.org users:

Naturally the countries with the most users are highly correlated with the greatest number of victories.

image
image

Stories about animals play well on the internet and petitions about animals are similarly popular. After all, who can say no to helping an innocent animal. Accordingly, animal causes were supported by 23% of all Change.org supporters, more than any other cause area.

But just because animals are a popular topic doesn’t mean there isn’t plenty of dedicated interest in other cause areas: health-related petitions, for example, were supported by more than 10% of all Change.org supporters; environmental petitions were supported by nearly 9% of all Change.org supporters; and education petitions were supported by nearly 6% of all Change.org supporters. Each of those cause areas represents millions of people.

It should also be noted that the top 10 cause areas, above, represents global supporters on Change.org. Individual countries have varying levels of interests in each cause area.

While the top cause areas in Brazil, Canada, Germany, and France, among others, is animals, for instance, the top cause area in the UK and Spain is economic justice. In Indonesia, Turkey, and India, it’s human rights. In Thailand, it’s criminal justice. And in the Philippines, it’s the environment.

 

Interested in connecting with the millions of people on Change.org interested in your organization’s cause area?